2017 is our 20th birthday

20 years of experience in the production of melons and watermelons, working with highly modern techniques of production and commercialization and the most capacitated workers.

Our Social and environmental policies guarantee the highest fruit quality and a harmonious relationship with the communities from which our employees originate.

Mata Fresca

How we work

Geographic location

Northeast of Brazil, on the border of the states of Ceará and Rio Grande do Norte, near the city of Mossoró.

Well irrigation

In this arid region, we have chosen drip irrigation systems — with water from artesian wells — in order to grow Melancia and Melao Mossoró responsibly and sustainably.

Yearly yield

3 and a half million
boxes of fruit a year

Markets

Brazilian and
international markets

Area

4600 ha
(Planted area 1500 ha)

Founding date

1997

Brands

Melão Mossoró and Melancia Mossoró

Climate

semi-arid

Employees

850

Sites

• Mata Fresca
• Frutanor
• Mata Fresca anexo
(Felipe Guerra)

Photos

Our team is fully engaged with our company’s politics. We are proud to share this with our clients and partners.

  • Welcome to Mata Fresca!

  • Mata Fresca from the sky

  • Greenhouse

  • Greenhouse

  • Planting

  • In the field

  • Employees working in the fields

  • Field

  • Packing house

  • Packing house

  • Yellow Honey Dew

  • Freshly packed yellow honey dew melon

  • Tasty Piel de Sapo

  • Melão Mossoró in the supermarket

  • Launching of the new visual identity at São Paulo's CEASA

  • Wanna try? :)

  • Launching of the new visual identity at São Paulo's CEASA

  • At São Paulo's CEASA

  • Our special harvest: even tastier!

  • Melon and watermelon balls

  • Delicious Honey Dew

Our
Varieties

Melons and watermelons are very healthy fruits. Not only do they have a high hydration power; they also are very rich in vitamins and low in calories. They can be consumed in natura, in fruit salads, juices, salads, are excellent as ice cream… You name it!

Cantaloupe

The Cantaloup melon has a reticulated skin. Its flesh is salmon colored.

Yellow Honey Dew

Also called Yellow Spanish or Common Melon, this is the most common type of melon in Brazil. Its skin is yellow, smooth, and its flesh is white to light green.

Piel de Sapo

Also known as Spanish or green Spanish, the Piel de Sapo’s skin resembles a frog’s, hence its name: it’s rugous and green, with darker spots. Its flesh is green.

Orange Flesh

Orange flesh’s skin is white to yellow, with a smooth texture. Its flesh is white to salmon colored, depending on its ripeness.

Galia Melon

Its yellow skin has thin nervures. Its flesh is white.

Seedless And Seeded Watermelon

Both have a green spotted skin and a red flesh and weigh around 3 kg.

Safra Especial

Our Safra Especial melon is even sweeter! Available in Yellow Honey Dew, Orange and Piel de Sapo varieties.

Choosing a Melão Mossoró or Melancia Mossoró fruit is a guarantee of a tasty sweet fruit, at its perfect degree of ripeness. Hand picked at the very right time, it preserves its qualities for longer and has a fantastic flavor.

Our
Certificates

At Mata Fresca Farm, our work and products are guaranteed by the following certificates:

GlobalG.A.P.

It ensures that the production is realized through the minimization of the agricultural operations’ negative impact on the environment, the reduction of chemical inputs and a responsible approach to employees’ health and security issues.

Tesco Nurture

This standard was created by the English retail company Tesco.
It ensures that the fresh products the company sells come from farms that adopt good agricultural practices, work in a sustainable way and foster their employees’ health and well being.

GMP - Good Manufacturing Practice

GMP is a comprehensive set of high-quality control standards that ensure the consistency of our product. This certificate focuses on packing-house activities, and aims to avoid the physical, chemical and biological contamination of fruit.

F2F - Field to Fork Certificate

This certificate evaluates the agronomical and environmental aspects of production, as well as the safety and health of employees in order to guarantee consumers a healthy, socially and environmentally responsible product.

ETI - Ethical Trading Initiative

The ETI Base Code is founded on the conventions of the International Labour Organisation (ILO) and is an internationally recognised code of labour practice.

1. Employment is freely chosen
2. Freedom of association and the right to collective bargaining are respected
3. Working conditions are safe and hygienic
4. Child labour shall not be used
5. Living wages are paid
6. Working hours are not excessive
7. No discrimination is practiced
8. Regular employment is provided
9. No harsh or inhumane treatment is allowed

From Seed To Plate

Mossoró Melon's Journey

At Mata Fresca, we work diligently to guarantee the high quality of our fruit. From sowing to harvest, we take care of every step so that our melons are always delicious.

Greenhouse

The life of our melon starts with its sowing, seed by seed in the greenhouse. There, every step of the evolution of the seedling is carefully supervised daily.

Planting

After a careful preparation of the soil,
seedlings are planted one by one.

Melon In The Field

We use ultra modern technology to make sure our melon are flavorful and of excellent quality. For instance, the use of Mulch plastic, which prevents weeds from growing around the fruit, allows the reduction of pesticides. Our dripping irrigation system affords us exact control over the quantity of water required for each variety of melon.

Our bees are essential to the life of our melon: they pollinate the flowers that turn into fruit. We are proud to keep our own bees. Beekeeping is a sustainable practice that contributes to the preservation of the native flora and the diversity of the agricultural ecosystem.

Fruit Picking

Each melon is hand picked when it reaches its ideal ripeness.

Packing House

As soon as they enter the packing house, our fruit undergo
a rigorous cleaning, selecting and packing process.

Refrigeration

Each variety of melon is conditionned at its
ideal temperature to allow for a longer shelf life.

On Your Table

These carefully planned processes guarantee a Melão Mossoró
that is always sweet and delicious.

Bon appétit!

From Seed To Plate

Mossoró Melon's Journey

At Mata Fresca, we work diligently to guarantee the high quality of our fruit. From sowing to harvest, we take care of every step so that our melons are always delicious.

Greenhouse

The life of our melon starts with its sowing, seed by seed in the greenhouse. There, every step of the evolution of the seedling is carefully supervised daily.

Planting

After a careful preparation of the soil, seedlings are planted one by one.

Melon In The Field

We use ultra modern technology to make sure our melon are flavorful and of excellent quality. For instance, the use of Mulch plastic, which prevents weeds from growing around the fruit, allows the reduction of pesticides. Our dripping irrigation system affords us exact control over the quantity of water required for each variety of melon.

Our bees are essential to the life of our melon: they pollinate the flowers that turn into fruit. We are proud to keep our own bees. Beekeeping is a sustainable practice that contributes to the preservation of the native flora and the diversity of the agricultural ecosystem.

Fruit Picking

Each melon is hand picked when it reaches its ideal ripeness.

Packing House

As soon as they enter the packing house, our fruit undergo a rigorous cleaning, selecting and packing process.

Refrigeration

Each variety of melon is conditionned at its
ideal temperature to allow for a longer shelf life.

On Your Table

These carefully planned processes guarantee a Melão Mossoró that is always sweet and delicious. Bon appétit!

Our Identity

Xylography and Cordel

IIN 2015 our visual identity changed. Our new logo is inspired by xylography — a traditional Brazilian woodcutting method.

Xylography is a medieval vestige of the Portuguese culture, transplanted to Brazil. Here, it is principally associated with a literary genre known as Cordel literature, which originally acquired its name in Portugal because of the twine (“cordel”) with which the leaflets were bound together to be sold at fairs. Still today, it is one of the most popular types of literature in Brazil, particularly in the Northeast.

Here in Mata Fresca, we nurture the popular culture which is ours; that is the reason why we chose the esthetic of xylography to represent our brand, Melão Mossoró. With our visual identity, we wish to introduce the world to the cultural wealth of the Brazilian Northeast and to showcase our region's capacity to produce high-quality fruit.

Contact

Questions? We appreciate comments and feedback! We look forward to connecting with you!

Felipe Pillar

Managing Director
felipe@matafresca.com.br

Luiza Pillar

Operations director
luiza@matafresca.com.br

Paulo Cabral

Chief Executive Director
paulo@matafresca.com.br

Ariosmar Torres

Purchasing Manager
ariosmar@matafresca.com.br